MOD-Marketing on Demand
PSA has a variety of sophisticated Marketing on Demand (MOD) technologies designed to simplify and manage the marketing supply chain. MOD solutions combine the resources of our Galileo production network, experienced project managers and solution architects with best-in-class technology to deliver results faster and at a lower cost.
PSA offers unique MOD solutions to support marketing requirements across all media channels and vertical markets. Our technology solutions consistently add value by:
- Reducing Marketing Costs
- Streamlining Marketing Process
- Automating Workflows
- Improving Speed to Market/Cycle Time
- Increasing ROI
PSA offers powerful MOD applications consisting of e-commerce and dataflow solutions that can be customized to accommodate any marketing strategy and executed through any media channel.
Web to Market E-Commerce
- End-to-End Marketing Solution
- Powerful List Management including List Hygiene and Data Cleansing
- Enterprise Solutions – Ideal for Distributed Network of Users
- Localized Marketing
Customized Dataflow
- 1:1 Marketing Campaigns
- Segmentation/Modeling
- Data/Digital Asset Management
Media Channels and Execution Applications
- E-Marketing
- Direct Mail
- Print on Demand
- Promotional Marketing Code Offering
- PURLs
- Fulfillment
- Microsites
- TV
- Radio
- Print Ads
- Cards
- POS/Signage
- Database Management
MOD Implementation Process
Our disciplined integration process reviews and evaluates all elements and translates objectives into requirements to deliver a smooth transition and an efficient and comprehensive solution. Complexity Simplified.
Elements evaluated:
- Order Entry
- Production
- Logistics
- Invoicing
- Payment
- Reporting
- Program Management
PSA MOD Applications support all vertical markets
Case Study – Customer Satisfaction and ROI Go Together
Giving customers what they want requires knowing your customers. One large retailer found itself in the unenviable position of not having point-of-sale information on its customers and, to make matters worse, not having complete and accurate customer information from its direct marketing initiatives.
After closely analyzing client data PSA developed a fully customized database management solution that addressed both new and existing customer data issues. The data management program was designed to solve current problems and to expand to accommodate future growth. The PSA solution integrated unique customer information into bar codes on every POS and direct response program. Coupon redemption could be tracked to individual customers.
As a result the PSA client was able to gather and accumulate customer information and behavior, shape its marketing initiatives to more closely match customer preferences, and increase customer satisfaction and ROI.