Decades of Experience Analyzing and Serving the Hispanic Market
Hispanic direct marketing may be a new strategy for many in the industry but not for PSA Directo. Our experience in this area goes back to the mid 1980’s when direct marketing wasn’t cool and the “buzz” about Hispanic advertising was only about reaching “Spanish speaking” Hispanics using mass media channels.
PSA began by developing direct marketing strategies for some of the most respected nonprofit organizations in the U.S. with a strong footprint in the areas of international relief, world hunger, homelessness, infectious diseases and other important social programs. During this period PSA developed language, gender and name identification techniques that paved the way for more effective Hispanic direct mail and CRM programs today.
Over the years, as economic conditions have pressured marketers in the commercial world to shift their emphasis from mass advertising to more targeted media, PSA has used its extensive knowledge in this area to counsel clients across several industry verticals on how best to reach Hispanic consumers.