Data Intelligence System
PSA Directo utilizes a powerful data intelligence system to provide quick access to a wide variety of market data, visualization, and analytical functions. A user-friendly web browser interface enables PSA clients to identify key market variables and use them to refine list data and more precisely identify target markets.
The Data Intelligence System helps clients more effectively direct marketing programs targeted to Hispanic, Asian, African-American, and virtually any other ethnic, racial, national or regional markets. This powerful tool can also be used to more precisely target markets within vertical industries.
- Automotive marketers can understand the customers who will buy cars and auto parts within dealer trade areas then deploy targeted lists or newspaper advertisements to draw traffic into the dealership.
- Health Care providers can predict where to augment their provider network and ensure that services are available in a demographically and culturally sensitive manner—and ensure patients are aware of the service availability.
- Financial Services professionals can understand the level of demand available for various types of services within branch trade areas or anywhere in the nation—and increase marketing efficiencies through targeting.
- Telecommunications businesses can understand their client base and specifically target those most likely to adopt their wireless, broadband or wire-line services.
- Retailers can understand where to locate future sites, determine which outlets should stock certain specialty products and target specific households with coupons or newspaper inserts.
- Consumer goods producers can understand the potential for their products, identify points of sale that should stock them, and drive sales through targeted media plans.
- Direct marketers can analyze their house client files and utilize that understanding to quickly extract targeted lists for consumers and businesses.