
Selecting, managing and tracking production suppliers across marketing channels, media, and formats is a formidable task – one that diverts management resources away from crafting marketing strategy and attending to business objectives.
PSA manages both the quality and the implementation of client marketing programs. Whether the marketing channel is the Internet, direct mail, or email, PSA provides deep institutional knowledge, sophisticated analytical technology, and hands-on project management to create effective direct marketing and significant year-over-year cost savings for its clients. At the core of PSA sourcing services is The Galileo Network.
The Galileo Network is a carefully selected and highly certified group of world-class production resources that provides highly leveraged purchasing power to PSA clients. Members of the Galileo Network, must consistently demonstrate the highest production standards, lean manufacturing processes, strong financial solvency and institutional stability.
Membership in the Galileo Network is both difficult to obtain and to maintain. Achieving membership is only the first step – ongoing qualification and certification result in members being added and dropped each year.
The Galileo Network™ enables PSA clients to focus on marketing strategy, rather than production management, capabilities or supplier stability. The result is the best of all possible worlds – lower cost, improved quality, guaranteed timeliness and reliability, and the elimination of unnecessary management hassle – in short, more efficient production and increased ROI.
Printers are going out of business at an alarming rate. These include both regional and national powerhouses in addition to the less well known. Sometimes these printers make arrangements to see to it that their clients are not impacted by their financial collapse but not always. Too often clients find themselves at the mercy of the same financial conditions afflicting their printing vendor.
PSA carefully monitors the financial stability of its production partners. It takes robust financial health to become a certified member of the Galileo Network. But achieving that status is not enough – even in these difficult financial times Galileo members are recertified annually. Each year a few members lose their prestigious membership due to declining financial stability. The standards are high for a very good reason – PSA takes responsibility for the continuing reliability of its partners in order to protect PSA clients.