Experienced Direct Marketing Project Managers Become Integrated with Your Team Allowing Them to Do More.
Project Management/Where Experience Counts
The implementation of direct marketing requires close management of a complex process. The marketing supply chain is a multitude of production activities that interact with each other and all of them are connected and interdependent. Marketing supply chain management (MSCM) is the discipline that enables those diverse elements to synchronize into a successful marketing campaign.
The Role of the PSA Project Manager
PSA has defined and mastered MSCM and PSA project managers play a leading role in its practice. These professionals work with the partner/supplier-members of the Galileo Network on a daily basis to ensure that the direct marketing product, whether print or digital, meets the highest possible standards. PSA project managers are active members of the client’s management team and collaborate with representatives of the client organization or its advertising agency in order to explore innovative ways to further reduce costs and simplify complexity.
Complexity Hides Costs
The complexity of the production process can hide many unnecessary costs. These costs take the form of time and materials, human and manufacturing energy, and ultimately ROI and customer satisfaction. At every step of the way highly experienced project managers, and the combined ingenuity and resourcefulness of PSA professionals root out those costs and maintain the highest possible levels of performance.
Skill, Knowledge, and Experience Applied
Mastery of a complex process like the marketing supply chain requires analytical prowess, a deep understanding of the intricacies of the system, and a supporting culture that reinforces dedication to continuous improvement. All of which results in project managers completely committed to their profession and to the cost-saving, speed-to-market benefits they provide to PSA clients.
A high-end exclusive provider of USDA prime beef wanted to transition from paper gift certificates to gift cards. This e-retailer had no stores; they sold only in catalogues and online, which created marketing and creative challenges.
PSA researched the client’s culture, and business processes inside and out and put together different creative options.
The winning marketing package included a combination catalogue and gift card carrier. The carrier was launched in time for the 2008 winter holiday season, producing a 125% sales increase in gift cards over the traditional paper gift certificates of the previous year. The client will be launching two additional gift card options for the 2009 holiday season.