
The selection of the right production source can mean the difference between a marketing initiative achieving its sales and financial objectives and one that wastes valuable and limited resources.
How does a company select its marketing production resources? Staying current with advances in materials, processes, technology and the myriad of nuances that affect production efficiencies is a discipline unto itself. Adding to the difficulty is the necessary vetting and validation of potential production resources.
A company could take on the task of resource validation itself. But that task goes far beyond the skills and the time available. Validation was easier in a time when production resources were less specialized and could be housed in a single manufacturing facility. Now these resources are often specific to a single process and are distributed around the globe.
Finding, vetting, certifying and working with the finest production resources available worldwide is a complex, time-consuming process best left to a trusted production management company like PSA.
PSA considers the nearly limitless universe of production possibilities and applies a rigorous set of criteria – quality, operational, financial – to select only the best of the best. These production resources become members of the exclusive Galileo Network – a group of PSA certified production resources broad enough to include every production possibility but restricted to those proven to adhere to the highest production standards.
It was imperative for a PSA client to reach all its far-flung business units and customers with the same message on the same day. A new acquisition was being rebranded and repositioned, changes in the new image continued right up to the last moment. Production art was three weeks late. PSA utilized the nearly limitless resources of its Galileo Network to respond to the client needs. Multiple production facilities were called into play; a team of PSA project managers worked on site with the client and at each of the production facilities – the deadline was met, the results were right on target, and the project was under budget.