Effective January 4th, 2010, the USPS will begin assessing a non-compliance charge of $0.07 per piece to...
The Right Message at the Right Time is Good but when Done at the Lowest Cost, it’s Great!
Logistics/Time is Money
The essence of logistics management is delivery of the message at the right time. A message delivered too early may cause production or inventory problems. A message delivered too late may miss the peak moment during which the offer is most effective.
Experience Counts
PSA has delivered billions of direct marketing packages at just the right time. Long experience with the ever-expanding variety of delivery methods and channels enables PSA to confidently project year-over-year savings to its clients. PSA understanding of the ways postal regulations affect cost has resulted in the saving of many millions of dollars for PSA clients; in one representative situation that knowledge resulted in a saving of 75% of previous postal costs.
Synchrony and Collaboration
PSA logistics specialists work closely with PSA project management to monitor synchronization of the production process to the delivery process. This inter-disciplinary collaboration results in offers reaching their intended audiences at just the right moment, over and over again. PSA clients consistently benefit through increased response to their offers and campaigns that cost less but increase ROI.
There is More Than One Way to Optimize Postal Spend
A leading Medical Non-Profit Organization typically used traditional mail to send out their donor solicitations; they wanted to optimize postal spend in order to reduce costs and increase ROI.
PSA evaluated various ways to optimize postal spend compared to a traditional presort - including BMC/SCF optimization, BMC/SCF optimization with copalletization, and BMC/SCF optimization with copalletization and commingling.
Based on the over 2.7MM pieces in the mailing, PSA found savings of over $31,000 for BMC/SCF Optimization, over $55,500 for BMC/SCF with copalletization and $68,000 for BMC/SCF with copalletization and commingling.
Postal and Logistics
Thursday, December 17, 2009 - 11:24
On March 15, 2010, any hard copy postage statements brought with a mailing to an acceptance site that is equipped with the PostalOne!® system will no longer fill out the USPS® section of the form nor round-date the document. To obtain a...