PSA's Solution Architects Drive Year Over Year Savings through Innovation in All Aspects of the Marketing Supply Chain.
A Culture of Innovation
At PSA there are no organizational barriers to isolate disciplines and functions. Production expertise may easily interact with Materials expertise to come up with an innovation that has a positive affect on the marketing package. An idea from print production may spark an innovation in digital media. A good idea from digital media experts may improve logistics or distribution of a print package.
Innovation at PSA can take the form of a new production process that produces a marketing product faster and at the highest level of quality. It can be a design change that increases response rate or reduces postal charges. Innovation is what drives out cost and seals in profitability. A distinguishing characteristic of PSA, innovation enables the company to generate savings year-over-year, increase speed to market and find cross-channel synergies while letting the creative voice shine through.
Delivering on Our Promises
PSA consistently delivers on its promises to its clients because of a mindset that considers each marketing initiative the starting point for the innovative analysis of production experts and in-house solution architects. This innovative culture has produced a long record of significant and consistent cost reductions and improved performance for PSA clients.
A PSA agency client created a direct marketing package that delivered excellent response – unfortunately the cost of the package nearly eliminated the profit margin. PSA stepped in with a redesigned package with a dozen innovative changes. The PSA design approximated the response from the original design and saves the happy PSA client over $6,000,000 a year.