PSA Converts Big Ideas to Refined Solutions Delivering Effective Direct Response Campaigns.
The Collaborative Creative Process
The spark of creativity occurs most often when the expertise of a variety of professionals is brought together in a collaborative process. PSA marketing and production experts have earned their reputations crafting successful marketing initiatives for some of the largest and best-known companies.
What PSA clients value is the creative contribution of those whose ideas improve the marketing package, the selection and refinement of list data, the management of production resources, the policies and procedures that facilitate production, or the creativity of those whose expertise is in the area of materials, logistics, postal regulations, or distribution.
PSA applies this experience and creativity at every critical stage of a marketing initiative. Working with client advertising agencies, supporting in-house agencies, or providing creative services such as production art or graphic design directly – PSA is an indispensable contributor to the creative process from start to finish.
Complexity Simplified
PSA understands the complexities embedded in marketing across market segments, media, formats, and marketing channels. The company’s long record of simplifying those elements, reducing client costs, and finding ways to increase marketing effectiveness is the foundation of its success as a creative partner.
PSA worked with a banking client whose advertising agency developed an ambitious plan to hit over 900 distinct target audiences with a single campaign. Production creative costs were way out of budget. The PSA creative staff and project management team put their heads together and came up with a plan that leveraged production technology to drive costs down by over $380,000. The marketing initiative hit all its many targets precisely and PSA kept the budget in balance.